A VICTORY FOR COVENANT EYES
Victory is the next evolution of anti-porn accountability software by Covenant Eyes. It’s an application that keeps you folks struggling with pornography addiction connected to a group of allies with the goal of staying clean and accountable. It also serves as an education portal for both users and allies alike. This platform for accountability was an evolutionary leap forward for Covenant Eyes, who had traditionally handled its reporting via emails and its education through FAQ pages and articles spread across their labyrinthian website.
MY ROLE
I was part of a small, three-person team that incepted and created Victory from the ground up. I led the UX Design vision for the application, from the architecture through the branding. Together we paved the way for better accountability and healing from porn for our customers. My responsibilities included user research, information architecture, prototyping, user testing, visual design, and assisting with deployment.
ACCOUNTABILITY WHEN YOU NEED IT
The major pain that Victory was attempting to solve was making accountability real-time. The traditional method that Covenant Eyes—and its competitors—used worked by capturing many images over the course of a day. Those images would be analyzed for concerning content and any concerning images, along with a random collection of other activity, would be compiled into a report, which would be sent to the accountability partners the following morning at a standardized time. The main problem with this approach is that porn is an addiction (at least for some) and this system allows the addict to binge on their “drug” for at least an entire day—and potentially concoct an excuse for their behavior—before having to face any consequences.
ACCOUNTABILITY EVOLVED
The Victory app is an always-on accountability solution that allows a user’s ally to take a peek at their device activity at any time (incentivizing them to stay clean), while utilizing notifications and other tools to instantly alert them of issues that require an immediate response. But with better—and fundamentally different—accountability we also needed better trained allies, so we incorporated a library of education and training content right into the app with a focus on empathy and support.
Another big component of the app was building a new brand that would evoke the friendliness, empathetic spirit, and the spark of hope for victory over porn. I spearheaded the effort, creating a new brand guide, engaging illustrations, UX component styling, copywriting, logo design and more to capture the magic of how big a lap this was for the world of porn accountability.
FROM INCEPTION TO LAUNCH
Our team built personas from scratch based on customer interview and quantitative survey data, which we used to give shape to our wireframes. We tested prototypes via observational user testing and refined our designs. We gathered and compiled two decades worth of accountability knowledge into the Victory library, as well as built out brand new onboarding and training courses for the app. When it was time to launch we devised a rollout strategy with our executive team that allowed for a dual-availability period where our customers could get comfortable with the myriad changes in Victory. This rollout smoothed the transition for our users and gave us satisfaction and adoption numbers beyond what we had projected.
A WIN FOR COVENANT EYES & OUR CUSTOMERS
Today Victory is the one and only delivery method for Covenant Eyes accountability. It revolutionized a 20 year old service—and the entire industry—by providing the closest thing possible to real-time accountability. The app has been a huge success in modernizing Covenant Eyes and cementing its place as the market leader in their industry. At the time of writing this, it has 4.3 stars on Apple’s App Store—with 46k ratings—and 4.7 stars on the Google Play Store—with 10k ratings.